*O’Reight II visited thousands of artworks in galleries, museums, homes, and business settings. They investigated art as landscape, figurative, ultra-representational [photorealism], ho-hum, abstract, and very abstract as how it attracted people and concluded the following:
• Landscape; people want to be somewhere else, anyplace but here; shows a need for escape.
• Figurative; possible loneliness; a need for touch, sex, bonding, especially if voluptuous nudes are involved.
• Ultra-representational; visiting an ophthalmologist may be habitual; need for focus.
• Ho-hum; probably the person didn’t invest much in this and neither did the artist; needs purpose.
• Abstract; attracts the thoughtful type, people who are adventurous, mellow, expansive, cheerful, enthusiastic, vigorous, clearheaded, fulfilled, curious, calm, empowered, and hopeful; needs play.
• Very Abstract; ditto as above and may be excellent subjects to colonize Mars; needs freedom.
*Uri also wishes to make the point that “was excellently presented in 82 slides in our Power Point presentation,” that they find the idea of decorating a living space according to the colors in a painting “Totally absurd!”
*Uri believes “A painting, no matter how lovely, is STATIC. Living life is NOT static or if it is there might be other problems to address. To hang some art done in a quiet palette of browns and creams with a tiny flash of orange, maybe for a slice of sunset, and then to match it with maybe a soft brownish rug, beige sofa and cream chairs, brown pet dog (maybe a Spaniel), and velvet orange sofa pillow in hopes of harmony and total control is horrid. The dog and painting can stay but really people? Open up the place.
Or of course you could select a wild painting and let fly.”
And two more points from our intrepid cultural anthropologist *Uri:
• Unless you’re hanging art in a public realm, or even if you are but it’s your office or store, hang it where you want. It does not have to be at “eye level.” Some things work better above or below. Change it up, see how its engagement changes you and it. Crouch down, stand on a chair. You’ll love it! The Arakawa hanging system works great for this, avoiding a buckshot hole-y wall.
• An excellent portrait will say who a person truly is, but hanging portraits of people you don’t know is stupid. You want strangers staring at you all the time? Weird.
*reserves the right to change their opinion